Traveling the World for a Living
Who doesn't want to travel the world for a living? Being able to experience new cultures, food, architecture, and more. It is what we call "a dream job".
There are so many jobs where you get to travel for a living. The biggest one that comes to mind is being apart of the sports and entertainment industry. Being an athlete, in the front office, film, media, television. Their whole career revolves around traveling domestically or globally.
However, not all of us have the opportunities to make this happen. There are other jobs however that will allow you to travel the world such as Field Marketing. This is why we explore Field Marketing this week!
Per Repsy, Field marketing is a branch of marketing in which brands get their products in front of consumers “out in the field” at retail locations, events, college campuses, or in public locations. Field marketing initiatives include promotions, demos, and direct sales.
The objectives of field marketing vary by company and campaign, but some common goals include brand awareness, increased sales at targeted locations, and increased engagement with local buying communities.Types of Field Marketing Campaigns
Product demonstrations are the most common field marketing activity. For food and beverage brands, these typically take the form of giveaways, where a brand representative offers free samples to shoppers at retail locations or members of the public at events or on the street.
For non-consumable goods, product demos are usually engaging demonstrations in which potential customers are given hands-on experience using the product or seeing it in action.
Direct sales involves brand reps making sales to customers at the point of interaction. Brands often pair direct sales campaigns with product demonstrations, taking advantage of consumers’ interest after trying the product. Other forms of field marketing campaigns focused on direct sales include pop-up shops and promotional tables at events.
Not all field marketing initiatives are customer-facing. Companies also use teams in the field to audit the way their traditional marketing materials are presented in the store. During retail audits, field teams collect data describing the way their products, signage, and promotional materials are displayed on the shelf and throughout retail locations.
The benefit of retail audits are twofold: On one hand, they give marketing managers insight into their effectiveness of different stores in executing marketing agreements - on the other, they give brands the opportunity to correct mistakes and maximize the effectiveness of their point-of-sale marketing efforts.
Pulling its name from a style of warfare infamous for its hit-and-run nature, guerrilla marketing tactics are equally unpredictable. Brands use the term “guerrilla marketing” to refer to creative campaigns that target consumers in ways and locations they might not expect. Guerrilla marketing campaigns are typically low on spend but high on energy and imagination, and brands often rely heavily on their “feet on the street” to pull them off.
In this week's episode, Emma Ulrey, my friend, and colleague at Cisco Umbrella comes on to speak about her role as a Field Marketing & Programs Manager.
Emma has traveled to 3 continents, 30+ states, tasted some of the best food in the world at world-renown events, hotels, and restaurants, all with the purpose of engaging Cisco's customers!
I have been a beneficiary as well when she needed help staffing. This has allowed me to travel to new cities and cultures to experience all that the city has to offer.
Listen into the episode to learn more and how you can make it happen for yourself!